A proven system for designing strategic collections with massive selling power. 💪

This program is for artists and surface designers who are ready to get unstuck and break through their art business plateau. You’ll create dazzling collections filled with extremely pitchable art that clients and customers will love. 

This is your year to take your creative business from slow-growing to supercharged. And I’ll be here to guide you every step of the way for the next 12 months!

The Art of Collections is opening for enrollment on Monday, September 23rd.

This is my most robust program to date with over 10 hours of in-depth instruction and a year’s worth of access to my premium collections challenges exclusively for students of The Art of Collections. In our community, you’ll learn alongside a dedicated group of artists, get access to monthly calls with me, and follow a proven process to build the career you dream of as an artist. 

Price: $1,997

✨ The first 20 people who sign up for the program will receive a personalized recorded portfolio review from me. ✨

This is a huge bonus that I’ve never offered before. When you join the waitlist, you’ll be the first to know when the doors open so you can snag this exclusive fast-action bonus.

The proven formula for designing strategic collections that sell

Hearing crickets when you pitch your work? This program will guide you through the process of creating irresistible collections that will have your dream clients saying “YES!”

Best practices for landing paid work consistently

Learn the skills you need to take your business from a handful of sales and licensing deals to making a consistent, livable income.

Strategic, trend-forward inspiration

Get 12 months of access to the CatCoq Collective, where you’ll create a new collection each month with strategic prompts, feedback on your work, and a monthly live call with Cat.

You’ll feel like you’re sitting right beside me as I am creating a collection to pitch for licensing deals. I’ll let you in on my process and the exact steps you need to take to make stand-out collections.

The first 20 people to join the program will receive a personalized, recorded portfolio review from Cat. Make sure you’re on the waitlist to take advantage of this exclusive opportunity! ✨

✨ …surprise! ✨

Everyone who enrolls in the program in September will get access to an exclusive bonus:

Group Coaching Accelerator:
5 live group coaching calls (Q&A + critiques) with Cat in October

Kick off the 12-month program with an exclusive five-week group learning experience that will help you make focused progress fast.

During these group coaching calls, you’ll get direct access to me, where I’ll answer your questions and share the actionable steps I took to build the freedom-filled career I have today. 

This is the first time I’ve EVER offered a bonus like this, and I hope to see you inside the Group Coaching Accelerator! 

Hi, I’m Cat! 👋

Over my decade of experience in this industry I’ve seen it all. I’ve sold at craft fairs, pitched to coffee shops, learned how to “passively pitch”, cold-called, cold-emailed, made big mistakes, and had bigger wins. I’ve been right where you are in the trenches, trying to make this art business thing work. It wasn’t until I got strategic with my collections and presentation that my career really started to take off.

Before I learned how to create strategic collections, I was hustling hard. I was waking up at the crack of dawn to drag my inventory to craft fairs, I was walking into local boutiques to ask if they’d sell my work. I was sending out care packages to companies hoping they’d license my work. I was so burnt out and I knew there had to be a better way.

So, I started to get really intentional about how I was presenting my work. I learned how to make art that clients actually wanted to buy and I began presenting it professionally. This was the key to helping my business skyrocket. 🚀 And that’s exactly what you’ll learn in The Art of Collections.

I know how you might be feeling right now…

…frustrated with slow progress in your business, unsure of the right way to present your artwork, and nervous about pitching a scattered portfolio.

But imagine what life could look like 12 months from now:

🤩 You have a deck filled with collections you are so excited to pitch.

💪 You’ve gotten amazing feedback on your work and your business is picking up momentum at lightning speed.

🥳 You’re actually hearing back from the people you’re pitching to!

🫶 And you’re well on your way to growing your part-time art business into a sustainable career that brings you consistency, stability, and joy.

Module 1: Strategy

 Learn why designing in collections is vital for success in surface design and how to strategically create collections that have the potential to sell well. This module includes a detailed walkthrough of top selling collection themes with loads of examples and inspiration. After this module, you’ll never run out of ideas for strategic collections! 

Module 2: Create a Large Collection from Scratch

Follow my tried and true process for creating collections step-by-step. This module will take you from strategic brainstorming to final illustrations. You’ll learn about the different elements that make up a cohesive collection and how to tie them all together to create a cohesive, show-stopping body of work. 

Module 3: Create Various Types of Collections

Not all collections need to be designed from scratch! In this module, you’ll learn how to customize your collection to meet your goals. You’ll learn how to create collections out of repurposed, older artwork. Plus, you’ll learn how to design mini collections, product-category-specific collections, and more. You’ll also explore how to strategically curate your work to appeal to different markets and clients, maximizing your portfolio's versatility and impact.

Module 4: Presentation and Pitching

Discover how to present your collection in the best possible light and get it in front of the right people. I’ll give you my proven templates so you can display your collections beautifully. Then, you’ll learn strategies for mastering both passive and proactive pitching strategies. We'll dive into the nuances of discovery calls and contract negotiations, ensuring you're well-prepared to secure the best deals. Additionally, we'll explore the differences between agency representation and independent representation, helping you choose the path that aligns with your career goals.

🚨 Bonus Alert 🚨

When You Enroll In The Art of Collections this month, you’ll get access to an exclusive Group Coaching Accelerator.

This accelerator includes FIVE live group coaching sessions with me to give you the accountability and support you need to start things off right and make real progress.

Don’t miss your chance to learn with me live!

Group Coaching Accelerator - 5 Live Coaching & Q&A Calls with Cat in October

✓ For Artists of All Media

It doesn’t matter what programs you use or what your style is – this program will help artists across the board make strategic collections and pitch them well. The Art of Collections will be your tried and true resources for creating strategic collections as your style grows and evolves over the years.

✓ A Year of Access to the CatCoq Collective 

A year’s worth of access to a vibrant community of determined artists. You’ll have the opportunity to join a monthly call with Cat, get a detailed strategic collection prompt each month, soak up knowledge during portfolio reviews, and ask questions in a safe and supportive community that you can trust.

✓ Transparency 

No gatekeeping here! I transparently share the knowledge I’ve learned over my decade in the industry and don’t hold anything back. You’ll feel like you’re sitting right beside me as I walk you through my proven process and the exact steps you need to take to make stand-out collections.

✓ Bridging the Gap

You may be feeling like I was ten years ago – I knew what to do in my art business, but I didn’t have the marketable portfolio to grow. You can make an amazing seamless pattern, but now you’re ready to get serious and turn your art into a viable career. Bridge the gap with The Art of Collections!

FAQs

The Art of Collections is unlike anything I’ve taught before. This is the most robust program I’ve ever put together. 

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